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Remember a couple of years ago, when people actually had to remind kids not to eat Tide pods? And Tide worked really hard to dispel myths that their laundry detergent was delicious?
Well, Glenlivet seem set to undo all of that hard work with their new whisky Tide pods, or "The Glenlivet Capsule Collection", as they're calling it.
The tasty little pods mean that you can chug whisky with no need for a glass or ice, which to whisky snobs everywhere has been an absolute outrage.
But they did team up with a sustainable packaging company, so points for being eco-friendly at least?
People were pretty quick to compare them to Tide pods, which is fair enough, considering they're nearly exactly the same.
Of course, they do have some very obvious bonuses – imagine how easy it'll be to sneak booze into venues and clubs now! Whisky pods up your sleeve, down your jeans, lining your bags.
Need to get your drink on at work?
Wanna sneak a little sumpin' sumpin' into your next restricted venue?
No worries… https://t.co/bS6HUUpde4 — Marsha Warfield (@Marsha Warfield)
I spent a chunk of this weekend working through the logistics of how one could actually get a Glenlivet tide pod up… https://t.co/91NEj5PE7r — Matthew Green (@Matthew Green)
More: Teenagers are eating laundry capsules for an incredibly dangerous viral trend