The Conversation (0)
Sinead Butler
Jul 06, 2021
People couldn’t believe their eyes when they saw Heinz replaced traditional sausages with avocado in a fry-up
Heinz
Heinz has sparked a debate over a ketchup advert featuring a fry-up – with some full English breakfast purists losing their minds over what’s on the plate.
A screengrab of the TV advert, shared on Twitter, features a plate filled with all the usual breakfast staples, such as bacon, eggs, tomato, beans, and a slice of toast. So far, so normal.
However, people started having their say over one particular element: the fact that the plate features slices of avocado – and no sausage.
People were also horrified over the food being so spaced apart on the plate. Others didn’t understand why it was ciabatta toast, or why the beans were neatly segregated in a bowl.
The image was flagged by comedian Joe Heenan, who was baffled by several elements of the plate, including the “crappy streaky bacon”, the “beans in a wee stupid bowl” and the “Avof***ingcado!!
Heenan concluded: “No wonder this country’s f***ed.”
This is the fry up Heinz have used for a TV ad. Crappy streaky bacon, beans in a wee stupid bowl, a McDonald's look… https://t.co/mWbN6acZzB— joe heenan (@joe heenan) 1625386386
After Heenan’s tweet gained traction, comedian Jason Manford shared his frustration at the fry-up with a modern twist – even going as far as describing it as “cultural appropriation.”
He tweeted: “Someone needs a word with @HeinzUK!”, joking that the company had “butchered” the beloved British classic.
“Well, no actually you’ve ‘un-butchered’, where’s the sausage my friend!!” Manford joked.
@JasonManford @HeinzUK Alternatively, look at it this way: if your fried breakfast is this bad, only @HeinzUK tomat… https://t.co/3McnH032zN— Angi Holden (@Angi Holden) 1625387692
Though he did concede that Heinz are his favourite beans with the hashtag: “#CancelHeinz#NotReallyTheyMakeTheBestBeans”
Many others also joined in complaining about Heinz’s depiction of a traditional fry-up.
@joeheenan Everything is wrong!! Even the fork is in the wrong place. Whoever came up with this is a traitor to my profession.— Neal (@Neal) 1625387616
@joeheenan Have you ever seen the videos where photographers show you what they do to food to make it look nice? I… https://t.co/iikjNYUnjg— Grant O'Rourke (@Grant O'Rourke) 1625394511
@joeheenan Not a sausage in sight. Get in the sea!— Da Doo Ron (@Da Doo Ron) 1625386503
Ugh. Terrible bacon, no sausages and no proper toast. 😱 https://t.co/d7UYO0eboP— Jan 💙 (@Jan 💙) 1625471441
Why's it all socially distanced? https://t.co/UFXnFrLOHB— Sam Kirwan 🏴 (@Sam Kirwan 🏴) 1625393285
@joeheenan Hello police, yes I'd like to report an assault...on who? On the only good thing about English culture!— Chris 🌈 𝙋𝙖𝙥𝙖𝙂𝙡𝙞𝙩𝙘𝙝 (@Chris 🌈 𝙋𝙖𝙥𝙖𝙂𝙡𝙞𝙩𝙘𝙝) 1625386545
Some were confused as to where to put the ketchup should go...
Where could you put ketchup on this mess ? https://t.co/KHlxLTyPRZ— ET IN SANGUINE MEO (@ET IN SANGUINE MEO) 1625394112
What are you actually going to DIP in the ketchup? A tomato??? Are you mad??? https://t.co/ljR3Eil8mC— 🥃 Larry & Paul 🥃 (@🥃 Larry & Paul 🥃) 1625390631
@joeheenan What in the name of neverending hell is the ketchup for? Dipping the avocado in?— LPLiveTweet (@LPLiveTweet) 1625426031
@joeheenan There’s literally nothing on that plate that needs ketchup 🤷♀️ weird add indeed. Where’s the sausages??— CJ 🏴 (@CJ 🏴) 1625439532
Meanwhile, other shared photos of what they believe a true fry-up should look like...
@joeheenan Thanks to a food parcel from the aul country this got battered this morning https://t.co/k0AVOao07q— Jim (@Jim) 1625412319
@joeheenan What I made yesterday: https://t.co/JWIb73ovPt— pipthegrip (@pipthegrip) 1625429332
@joeheenan Should've used a @premierinn breakfast pic,now that's more like it!! 😋 https://t.co/8ToUbPb7Xn— Saadia 💙 (@Saadia 💙) 1625391266
@joeheenan https://t.co/8LnlngQGd1— Pooley®️ 🎱🎱 (@Pooley®️ 🎱🎱) 1625387893
@joeheenan Made in Crieff 😋😋 https://t.co/ZRFaFrilK3— Kirsty 🏁🏴 (@Kirsty 🏁🏴) 1625424860
It’s unclear when the advert aired, but Heinz appear to have already redeemed themselves after sharing a different image of a traditional full English on their Twitter this week, which seemed to appease people.
Full English with Ketchup > Borscht with Ketchup #ENGUKR #EUROS2020 #ThreeLions #ItsComingHome https://t.co/LlecGrfdVM— Heinz (@Heinz) 1625299207
Clearly Heinz thinks its ketchup is for everyone, whether you’re an avocado-love or partial to a sausage – which is a sentiment we can get on board with.
indy100 has contacted Heinz for comment.
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