This one comes straight from the political research wing of the Academy of Lagado.
The latest research is in, and we can tell you that Ukip voters are less likely to like ready salted crisps than their Liberal Democrat counterparts. Um...
In addition, Ukip voters are the most likely to think there are too many wacky crips flavours out there, while Labour supporters are the most voracious for variety (when it comes to crisps, anyway).
More as we get it.
YouGov interviewed 1,944 adults between August 5 and 6.