The new advert for sex shop Coco de Mer has already been dubbed "probably the craziest X-rated ad yet" by Adweek.Creative Pool, meanwhile, described it as "like David Lynch's wet fever dream with a soundtrack that would make Trent Reznor blush".

The video, directed by award-winning photographer Rankin in collaboration with TBWA/London, features spanking, bare nipples and - of course - lingerie.

Rankin has said the advert is "definitely the best thing that I have done in film", adding: "What I loved about the concept was how it visualised the way in which we absorb information nowadays. It examines our appetite for visceral and engaging imagery, reflecting how we consume as quickly as a click."

It will be shown online and in cinemas nationwide and you can watch it below. Be warned, it does contain nudity.

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