Due to the global pandemic this year's edition of I'm A Celebrity...Get Me Out of Here! will not be filmed in Australia but will be relocated to Wales instead.
Although this year's contestants are yet to be revealed it has been confirmed that the ruins of Gwrych Castle in Abergele, North Wales, will be the location for this year meaning that it will definitely have a more Welsh feeling than before with the winners being crowned king or queen of the castle rather than the jungle.
This is all well and good and although it will provide some light entertainment for viewers at home when it airs later this year, it hardly feels like an issue important enough to be brought up during prime minister's questions in the House of Commons.
However, that's exactly what happened on Wednesday in the first PMQs session following the summer recess. Dr James Davies, who is the Tory MP for the Vale of Clwyd, home to the aforementioned castle, asked Boris Johnson to praise ITV's decision for selecting that specific location in north Wales and the potential impact it might have on the economy.
One positive among the gloom of the Covid pandemic is that this year’s 'I’m a Celebrity' will be filmed not in New South Wales, Australia, but in our own north Wales. Even if I cannot tempt the Prime Minister to take part in a Welshtucker trial, would he commend ITV on its choice of venue and welcome the positive impact that that can have on the regional economy?
Johnson addressed the question but didn't really have anything to say about I'm A Celebrity. The PM said, as per Hansard:
My hon. Friend is right to draw attention to the wonderful attractions of north Wales, which I know very well, as I tried to get elected there many years ago—unsuccessfully. I congratulate him on his success, and may it be long repeated.
This might have seemed like an inconsequential question to ask, but people were really not happy that a question like this was asked to the prime minister when more important issues are at stake such as coronavirus.
This is it, this is the worst question ever asked at #PMQs https://t.co/as7n6fhCUw