A key component of the daily Westminster and political circus is making one lucky government minister parade around the broadcast media every morning to communicate key government messages and answer questions from journalists.
But today it seems the cabinet put their alarms on snooze as no-one was available to speak to Sky News, leaving Kay Burley in a bit of a lonely pickle.
It came the day after the government left the UK on tenterhooks waiting to see if it would introduce new measures to control the spread of coronavirus over Christmas - ultimately leaving restrictions in the “maybe” pile, and as numerous experts and health organisations advised people to basically put in restrictions themselves.
So it would have been nice to get some clear communication from the government but as there wasn’t, she didn’t let the government off easy.
Today, Steve Barclay eventually turned up on LBC and BBC Breakfast where he encouraged people to get their booster jabs and urged the public to make sensible choices when socialising over Christmas, whatever that means.
It’s just a shame Burley wasn’t given the same opportunity to have a good old chat.
Indy100 has contacted Downing Street to see why no-one was sent to Sky News this morning.