Madonna has taken to digital content like a duck to water.
Unfortunately there must be a greasy film of oil over that water because it seems like every time Madge posts a video, it’s a misfire.
Like the clip she uploaded at the beginning of lockdown, declaring “Covid is the great equaliser,” while sitting in a luxury bathtub filled with rose petals.
Safe to say, that sentiment was not well received.
Her latest is not so different – in the wake of the killing of George Floyd in Minneapolis, Madonna has once again taken to the internet to share a ‘healing’ video.
This time, she’s roped in her son David Banda, who is seen performing a dance in the clip to "They Care About Us" by Michael Jackson.
The song, originally released in 1995, re-emerged in prominence when it was sung at Black Lives Matter protests in 2014.
“Brutal murder travels around the world my son David Dances to honor and pay tribute to George and His Family and all Acts of Racism and Discrimination that happen on a daily basis in America. #davidbanda #JusticeforGeorgeFloyd #MichaelJackson,” Madonna captioned the clip, posted on Twitter.
However, the intent has not matched the reaction.
In fact, there’s been significant pushback… and jokes.
There were calls to “liberate” David.
The video was deemed a “mess”.
With accompanying accusations of “white privilege” and "white saviour" complex.
General feeling seemed to be that it was pretty tone deaf and the optics of a white woman encouraging her black son to dance in tribute to murdered black people were… off.
Previous examples of Madonna’s race-related transgressions were dug up.
There were also comparisons to Kendall Jenner’s infamous racism-solving Pepsi commercial.
Although some people just focused on the dancing – and concluded David was actually pretty good.
Despite David's passionate dance, racism sadly remains in existence.
Maybe try a foxtrot next time?