On Monday, Rosie Oliveira was named 'Miss Bum Bum' for Brazil, and moments into her victory interview she was groped by a drunken audience member.
The 'Miss Bum Bum' is awarded to the woman considered to have the country's best bottom. This year's competition included 27 finalists.
The winner, 28-year-old Rosie Oliveira used the spotlight offered by her victory to demand that the President of Brazil, Michel Temer, stand down immediately.
When she emerged victorious on stage, Oliveira carried a Brazilian flag, with the slogan 'Get Temer Out'.
Other contestants expressed similar anti-Temer politics during the competition.
The Washington Post reports that Oliveira also used her contestant web page to call for political reform.
I want to live to see political reform...I have no children and the country we live in keeps me from that dream. I want to have children and for them to live in a better Brazil than we live in today.
According to Maxim, During an interview after her win, Oliveira was allegedly groped by a member of the audience.
Oliveira is said to have slapped the man in question, and then turned back to her interviewer, saying,
This is exactly what I want to fight against.
Just because I'm Miss Bum Bum doesn't mean they can disrespect me. I want to show women you can still have a big beautiful bottom and not be treated like an object.
The treatment of women by society was also addressed earlier on in the competition, when contestants posed in a photo shoot wearing 'beef-kinis'.
On the official Miss Bum Bum Brazil Instagram account, they explained that 'This is an answer to everyone who says we are just a piece of meat'.