Giveaways are a well established part of influencer culture.
For many influencers (and brands), they're a quick way to increase growth on social media – bare minimum entry requirements usually make wannabe winners follow a page and share a post.
Former Love Island contestant Molly Mae Hague’s latest giveaway is no different – but her sheer reach has now sparked a conversation about the power Instagram influencers wield.
Yesterday Molly Mae – who has become one of the most in-demand influencers in the UK since leaving Love Island – posted details of a new giveaway on her Instagram, to celebrate reaching 1 million subscribers on YouTube.
And there was some chastisement of a hypothetical scenario that imagined people were quick to share Molly Mae’s giveaway but not ‘awareness’ of civil rights struggles like Black Lives Matter or the plight of the Uighur Muslims.
🤕🤕🤕 you all jump to share molly mae’s give away but haven’t shared anything about black lives matter, the Muslim ge… https://t.co/SBytD7BRTV