Bernie Sanders tweeted in Arabic on Friday night, and was immediately accused of pandering to ethnic minorities.
It's not the only language he is using for his poster, but it's the one that has drawn the most attention and controversy in replies:
Sanders recently accused his Democrat rival Hillary Clinton of pandering to minorities, telling BET News:
You know, Hillary Clinton now is trying to embrace the president as closely as she possibly can. Everything the president does is wonderful. She loves the president, he loves her and all that stuff.
And we know what's about. That's trying to win support from the African-American community where the president is enormously popular.
Sanders has been catching Clinton in the polls, narrowing a 13.7 point gap on 16 February to 5.6 points in two days on RCP polling averages, having claimed victory in the New Hampshire primary.
By the same token, Donald Trump leads by 13.6 points in averages following his New Hampshire victory.
So when the candidates are nominated, if current trends continue, the United States could be choosing between an ardent socialist who seeks to represent ethnic minorities, and a vehement capitalist who has done his utmost to offend Mexicans, Muslims, the LGBTQ community, Asians, women, the disabled and many others.