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Data from Google Trends shows that while search impressions for 'ALS ice bucket challenge' have now started to decline after peaking last Wednesday...
Searches for 'How to donate to ALS' have only just started to gain momentum:
You can find out how to donate to ALS here or here and you can donate to the UK-based Motor Neurone Disease Association here.
More: A timely reminder why the ALS ice bucket challenge is important
More: The highs and lows of the ALS ice bucket challenge