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The clue may well be in the name, but it appears people have only just realised the ALS ice bucket challenge is about giving money and raising awareness for a deadly disease - and not just about watching funny videos on YouTube.
Data from Google Trends shows that while search impressions for 'ALS ice bucket challenge' have now started to decline after peaking last Wednesday...
Searches for 'How to donate to ALS' have only just started to gain momentum:
You can find out how to donate to ALS here or here and you can donate to the UK-based Motor Neurone Disease Association here.
More: A timely reminder why the ALS ice bucket challenge is important
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