The animal rights activists PETA have sparked criticism and confusion after an appearance on Good Morning Britain calling for people to stop calling their pets 'pets.'
A spokesperson from the organisation appeared on Tuesday's edition of the show advocation for pet owners to adopt the words like 'companion' instead for their dogs and cats.
Jennifer White, PETA's senior media officer said:
A lot of people at home who have dogs and cats refer to them as pets and they refer to themselves as owners, and this implies that the animals are a possession.
Presenter Piers Morgan wasn't having any of this and proceeded to tear into the spokesperson, pointing out that PETA literally has the word 'pet' in their name (the acronym stands for People for the Ethical Treatment of Animals).
You want to ban the word pet but you want your organisation to carry on being called Peta?
Do you see the problem? But pet is offensive. I’m offended by the use of the word pet.
Elsewhere, PETA had found themselves at another storm of controversy after claiming that they had an advert banned from Sunday's Super Bowl which depicted animals taking the knee in the same way that NFL players had done to protest police brutality.