After years of the presenter slamming feminists and trolling women's rights activists live on morning television, a hero named Stephan, armed with a childbirth simulator, gave us the catharsis we all needed.
To the sound of a somewhat gleeful Susanna Reid saying "let's crank it up", Piers Morgan was hooked up to the simulator in an attempt to show him the pain of childbirth.
While undoubtedly not even close to what women experience during labour, the viewing experience was nothing if not satisfying.
😂Need something to brighten your rainy day?
@piersmorgan ‘in labour’
You can’t unsee this!