
Piers Morgan has accused Marks & Spencer of 'virtue signalling' for their new LGBT+ sandwich, which the store has launched in celebration of Pride.
The sandwich, which has already divided opinions, was released to raise money for the Albert Kennedy Trust, a charity which helps the young LGBT+ homeless and the BeLong to Youth Services, an LGBT+ charity helping young people in Ireland.
Morgan, who is no stranger to causing controversy for controversy's sake, accuses M&S of releasing the sandwich in order to make a profit and branded them as 'truly pathetic'.
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Morgan who has recently objected to M&S making their Percy Pig sweets fully vegetarian probably didn't read the underside of the sandwiches packaging where the donations to charity were explained.
Luckily for him, the M&S Twitter account was on hand to explain this fact.
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This didn't stop Morgan going on a miniature rant about the sandwich.
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He then asked M&S when they plan on releasing a 'white male straight' sandwich option?
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This completely clueless rant was soon put to bed by pop star Boy George who put him in his place.
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Luckily, he seemed to see the funny side of things.
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Others weren't so forgiving on the Good Morning Britain presenter.
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