
Piers Morgan has accused Marks & Spencer of 'virtue signalling' for their new LGBT+ sandwich, which the store has launched in celebration of Pride.
The sandwich, which has already divided opinions, was released to raise money for the Albert Kennedy Trust, a charity which helps the young LGBT+ homeless and the BeLong to Youth Services, an LGBT+ charity helping young people in Ireland.
Morgan, who is no stranger to causing controversy for controversy's sake, accuses M&S of releasing the sandwich in order to make a profit and branded them as 'truly pathetic'.
Gay sandwiches? Is there no cynical virtue-signalling depth struggling companies won’t now plunge to make a profit?… https://t.co/WFnrtO2uAn— Piers Morgan (@Piers Morgan) 1556955896
Morgan who has recently objected to M&S making their Percy Pig sweets fully vegetarian probably didn't read the underside of the sandwiches packaging where the donations to charity were explained.
Luckily for him, the M&S Twitter account was on hand to explain this fact.
@piersmorgan Hi Piers. We have given our popular BLT sandwich a twist to celebrate Pride and raise £10,000 for akt… https://t.co/2l48RsIe2i— M&S (@M&S) 1556963032
This didn't stop Morgan going on a miniature rant about the sandwich.
Jeez, it’s not even 9am on a bank holiday weekend Saturday morning & I’m already enraged. Why is the world going s… https://t.co/mRc8xHBfyM— Piers Morgan (@Piers Morgan) 1556956669
Can you even begin to imagine the outrage if @marksandspencer tried to market those? https://t.co/TrkDbSiPAi— Piers Morgan (@Piers Morgan) 1556958181
He then asked M&S when they plan on releasing a 'white male straight' sandwich option?
Will there be a white male straight sandwich option, or would that be deemed offensive? https://t.co/vzbq77cAGI— Piers Morgan (@Piers Morgan) 1556963423
This completely clueless rant was soon put to bed by pop star Boy George who put him in his place.
To be fair Piers, most sandwiches are white straight and male. Lol! It's the cupcakes you have to worry about! https://t.co/Qt0vCxpklQ— Boy George (@Boy George) 1556965524
Luckily, he seemed to see the funny side of things.
🤣🤣 https://t.co/LMOZm8h91l— Piers Morgan (@Piers Morgan) 1556965661
Others weren't so forgiving on the Good Morning Britain presenter.
@piersmorgan No you absolute plank because white straight men aren’t discriminated against for just existing. Bore off 🏳️🌈— Luke Gardener (@Luke Gardener) 1556963688
@piersmorgan Hi Piers, you already have a white male straight option. It’s called a ploughman’s. Why don’t you stuf… https://t.co/yeUVI4dkiK— Matt Bagwell (@Matt Bagwell) 1556970984
@piersmorgan 🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄 https://t.co/VTAxNWXdVA— laura™️ (@laura™️) 1556963686
@piersmorgan You've got one mate https://t.co/x8zRJZDH3f— Theo Bird (@Theo Bird) 1556963901
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