Clothing brand Old Navy tweeted about a 30 per cent sale at the weekend and it got a lot of attention, at first for all the wrong reasons.
The ad features what appears to be an interracial family posing happily, and well, some people took offence to that.
Yes, in 2016, really.
But even as Twitter destroyed our faith in humanity it brought it back full force, and people were swiftly tweeting images of their own interracial families with the hashtag #lovewins:
Old Navy spokesperson Debbie Felix stood by the campaign, and told Fortune:
We are a brand with a proud history of championing diversity and inclusion.
At Old Navy, everyone is welcome.