But this week, it’s a Republican politician whose cringe-worthy clip is making headline news.
Florida candidate Ron DeSantis is already well-known for his alliance with Trump, to the extent that the President even described him as a "warrior" earlier this year – presumably one fighting for conservative values.
DeSantis has already made his views clear, but now he’s enlisted the help of his wife and his child for a new video.
In the 30-second clip, which is currently unlisted on YouTube but has been viewed more than 120,000 times, his wife Casey DeSantis makes a predictable impassioned speech about her husband and his qualifications for the role of governor.
She opens by reminding us all that her husband has been endorsed by Trump, but goes on to point out that he’s more than just a politician:
He’s also an amazing dad; Ron loves playing with the kids.
At this point, the screen shifts to a video of him teaching his child to ‘build a wall’ – a clear reference to Trump’s widely-maligned claim that he’ll erect an actual wall to keep immigrants out.
He also claims Mexico will pay for the wall, which the country’s President pretty firmly refutes.
President @realDonaldTrump: NO. Mexico will NEVER pay for a wall. Not now, not ever.
Sincerely, Mexico (all of us).
DeSantis goes on to teach his daughter how to read the words ‘Make America Great Again’, and also reads an excerpt which quotes Trump’s famous The Apprentice line: “You’re fired.”
He follows up: “I love that word.”
Casey finishes her speech by stating:
People might think that Ron is all Trump, but he’s so much more.
I just thought you should know.
Unsurprisingly, the comments range from “worst video on YouTube” and “unbelievably creepy” to “greatest ad of all time – the deportation bus is in a close second.”
Other commenters highlighted that the use of women and children is commonplace amongst Republicans, many of whom are arguably keen to make their views on immigration and deportation – both hot topics given the recent, brutal behaviour of ICE – more innocent.
No matter which side of the political fence you’re on, it’s undeniable that the US gubernatorial primaries are shaping up to be as engaging as ever.