A saintly image of the Virgin Mary carrying a rocket - dubbed 'Saint Javelin' has gone viral amid the war in Ukraine.
The illustration, which depicts the Virgin Mary cradling a US-made FGM-148 anti-tank weapon used in the war, was created by Christian Borys, a Canadian marketer and it has earned well over C$1m ($783,000; £600,000) since orders began pouring in, just two days after the war began.
Borys now sells the image on everything from tote bags to sweatshirts, flags and stickers and wants to make the effort go full-time with permanent staff.
Speaking to the BBC last year, Borys explained how he got involved in making the images.
"When I knew [the Russian invasion] was going to happen, I wanted to not sit idly by," he said, adding he was inspired by the work of US artist Chris Shaw, who in 2012 painted a Madonna holding a gold-plated AK-47 which inspired online memes.
He said he wanted to raise C$500 for the Help Us Help Charity, a long-standing, Canadian-based organisation operating in Ukraine that helps the families of killed soldiers but it soon went viral.
"The first day I had the site up, we got two orders. I thought that was outstanding. The next day we did C$1,000, so I printed up those stickers and put [the image] on Instagram," he added. "The day after that, it was C$5,000."
"It went completely viral," he said. "There are a whole lot of logistical problems that have come up because we never expected that. I hoped I could donate 500 bucks and now it's become its own crazy thing."
"It's akin to a one-hit-wonder type of band, where [a song] goes crazy and you have no control over it," he added. "I think eventually I'll just look back and think this was the strangest experience of my life, and that I didn't comprehend what was happening."
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