Earlier this week, a rather genius headline from the New York Times captured everyone’s imagination, with some even calling it ‘Pulitzer-worthy.’
The story was about Moray eels whose ability to hunt for food on land led researchers to discover that they could climb ramps to retrieve a piece of squid, thanks to their second set of secret jaws.
Rather than go with a straightforward headline on this subject that would only appeal to people with an intense interest in eels, the paper instead went with: ‘When an Eel Climbs a Ramp to Eat Squid From a Clamp, That’s a Moray.’
🎶 When an eel climbs a ramp to eat squid from a clamp, that’s a moray
When an eel wants a squid that’s on land — g… https://t.co/8V1k3ECEGb
— The New York Times (@The New York Times)
You have to say that is magnificent and pretty much the entire media landscape was in agreement. It even made its way to GB News, which after some teething issues appears to be finding its feet.
Discussing the NTY headline was veteran newsreader Simon McCoy who made a habit of being thoroughly unimpressed by stories during his time on the BBC. That wasn’t the case this time though, as he was compelled to sing the headline, which is an obvious homage to Dean Martin’s ‘That’s Amore.’
"When an eel climbs a ramp to eat squid from a clamp, that’s a moray"
Simon says headline writers are the unsung h… https://t.co/M2SiuDGJe4