A group of classmates in Aledo set up the horrifying fake marketplace which they labelled “N” Farm and “N” auction, according to screenshots circulated online.
Communicating via Snapchat, the 9th-grade pupils put prices on their peers and then began “trading” them.
One student was “valued” at $100, while another was considered to be worth no more than $1 because players “didn’t like his hair”.
“It makes me sick,” said Mark Grubbs, a father of three former students at the school told NBC 5 Dallas-Fort Worth.
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“Who do they think they are? What gives them the right to think they can do that to someone else?,” he continued.
Aledo Independent School District (ISD) leaders sent a note home to parents explaining that the students involved had been “disciplined”.
However, the note sparked a fresh round of fury because it omitted the word racism. Instead, the kids’ behaviour was described as "cyberbullying."
"Calling it cyberbullying rather than calling it racism, that is the piece that really gets under my skin," Grubbs said.
He added that the issue of racism in the district extended beyond this one example and had forced him to pull his three kids from the school.
He explained that the bullying suffered by his son “got to the point he didn’t mind fighting”.
"My son was never a fighter," he added.
Twitter users have shared their outrage over the incident, with Civil Rights lawyer S. Lee Merritt, writing in response: “The racism pouring into our politics, our public safety, our national security is being incubated in our schools.”
Others shared screen grabs of the Snapchat game:
And others hit out at the school’s handling of the issue:
The district hasn’t specified what action was taken against the culprits of the slave-trade “game”, but Aledo school superintendent Susan Bohn said officials had spoken to each of them and their parents.
They were told “statements and conduct that targets a student because of his or her race is not only prohibited but also has a profound impact on the victims,” Bohn said in a statement.