A Brazilian advertising agency created a special dress that shows the wearer every time someone touches it.
In light of the #MeToo movement, which had women share their experiences with sexual misconduct and sexual assault in multiple environments, Ogilvy launched a campaign called Dress for Respect in order to shed light on the harassment women in Brazil face.
Dress for Respect is a smart dress designed with sensors that are triggered when the wearer is touched.
The organisation got three women, Juliana, Tatiana and Luisa, to wear the dress on a night out to see how many times they were non-consensually touched.
According to the data collected by the dress, in less than four hours the volunteers were touched 157 times.
That’s 40 times per hour.
'With every new contact registered the harassment became more visible,’ the narrator revealed.
Men were asked to watch the footage of the women in the dress being harassed, and they were appalled. One man said: "That’s so ridiculous. Look he’s going in for a kiss! Oh my God!"
According to statistics cited by the advertising agency, 86 per cent of Brazilian women have been harassed in clubs, with wolf-whistling being the most common (77 per cent) followed by staring (74 per cent), sexual comments (57 per cent) and swearing (39 per cent).