These pictures are beyond offensive. So why are they used to sell suits?

Dina Rickman@dinarickman
Thursday 11 September 2014 13:30
news

These images are part of the Shameless campaign by Dutch men's fashion chain SuitSupply.

Launched in 2010, they were banned from Facebook for being too explicit and the pictures were covered up in the Westfield shopping centre following complaints that they were too sexualised.

Four years on, they are still on display in SuitSupply's central London store in Vigo Street.

Miki, who did not want to give her surname, spotted the pictures while out shopping and sent them on to i100.

She said there were several different images of men in suits with scantily clad women next to each other on the wall - and they were impossible to miss for visitors entering the shop.

"It was more than enough to put us off going down into the shop, so we just turned around and walked out", she said.

Adverts like SuitSupply's campaign don't exist in a vacuum. The images are used over and over again - which means women are objectified over and over again. As the End Violence Against Women Coalition told i100:

The ads in SuitSupply's London store create aspirational figures of fully clothed men in control of women who are sex objects. The intrusion of such images into public retail space has consequences for us all in normalising sexism and the treatment of women as sex objects. A responsible retailer would think again and remove them.

SuitSupply has a track record here, with the brand's April 2014 campaign featuring men in suits partying with topless women - essentially a sartorial version of a Robin Thicke video.

Its 2011 campaign, meanwhile, featured more men in suits with naked female models.

A spokesperson for SuitSupply confirmed to i100 the images were in the shop as part of a display of previous campaigns but did not wish to comment further.

More: The adverts that are as stupid as they are offensive

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