Now an incredibly powerful, and at times difficult to watch, video from Care Norway is calling on fathers and would-be-fathers to adopt a zero tolerance attitude towards violence against women and girls through the education of boys and men.
Because, as the female narrator explains:
"By the time I am 14 the boys in my class will have called me a 'whore', a 'bitch', a 'c--t' and many other things. It's just for fun, of course...
"... by the time I am 16 a couple of the boys will have snuck their hands down my pants while I'm so drunk I can't even stand straight. And although I say no they just laugh. It's funny right?
"No wonder I'm raped when I'm 21."
The campaign implores us to sit up and pay attention. Because none of this is a joke.
I will be born a girl, please do everything you can so that won't be the greatest danger of all.