Hardee’s has a habit of offending people, and its new advertisement in Pakistan in the form of a gif has come under fire for its sexually suggestive content.
A woman’s red lipsticked pop-art mouth opens with a tape measure showing up to 10 inches. “Big Enough?” the letters taunt.
Facebook users pounced on the ad.
Hardee’s, a US-owned fast food chain, has used sexually suggestive ads to sell their burgers in the past, and while this isn’t exactly a new tactic in the industry, people appear to be growing increasingly annoyed.
There's this gif with a woman
Why hesitate? Have me now
There’s this one with a woman's red lips
And, erm, this one
Lick slurp swallow!
And this definitely-not-sexist one about milkshake
Across the pond, Americans aren't particularly impressed either.
In response to one of their latest adverts, YouTube User iJerseyDevil wrote:
This is borderline pornography, and just to sell a damn sandwich. Not only is it sexist, but there are probably kids watching this.