A TikTok video of a black woman doing her make-up has gone viral and for all the wrong reasons.
A Twitter user shared the video yesterday, highlighting the fact that she had to use eyeliner to contour because she couldn't find a contour shade deep enough for her skin tone.
It's now been retweeted tens of thousands of times and has sparked a conversation about the lack of inclusivity within the make-up industry.
Because the internet is great, people shared suggestions for products they thought would work well for her.
And there was a lot of love for the OP.
The beauty industry is notoriously lacking in diversity, with options for deeper skin tones few and far between amid a sea of different variations of beige. It's something brands are beginning to take into consideration but clearly, there's still a long way to go.