The Lincoln Project has done it again, releasing two new ads yesterday which will it hopes will make voters think twice about re-electing the president.
The first of two chilling adverts says starkly: “[Trump's] lying is killing us”.
It shows a gloomy background and the sound of ventilated breathing alongside the beeping of various hospital machines, the advert notes the lonely reality of a death from coronavirus.
“A death from Covid is the loneliest death imaginable, no husband or wife,” is the message that appears on the screen. “No son or daughter by your side. No sister or brother. No extended family or lifelong friends,” follows next.
"Over 200,00 Americans have lost their life to Covid. We could have stopped it ... We have to stop it. Vote him out” is the message that closes the advert, blaming Donald Trump for the US hosting the highest number of Covid-19 deaths and cases in the world.
It prompted people to share their experiences of loved ones' deaths.
@ProjectLincoln My mother devoted her entire life to her 4 children. While she died alone inside, we were in cars o… https://t.co/R4pQNjRQg0
— Hate is a social-not mental-illness (@Hate is a social-not mental-illness)
And those of healthcare workers who have seen these situations close up.
@ProjectLincoln Just want to say that there are health care workers all over this country that hold the hands of th… https://t.co/xZp8ZzXHCd
Upon his return to The White House, Trump ripped off his mask and declared: "Don’t let [Covid] dominate you. Don’t be afraid of it. I’m better, and maybe I’m immune – I don’t know. Get out there. Be careful.”
The President has repeatedly downplayed the severity of the virus, saying it is, in “most populations far less lethal!!!” when compared to the flu.
This tweet has now been flagged as containing misleading and false information, as the flu is not understood to be more lethal than Covid.
The two ads in question mark a departure from the Lincoln Project's typical output, which typically take a humorous tone in their scathing indictments of the president.
They resonated with the public, and many people thought a more stark perspective would jolt voters into realising the danger a second Trump term presents.
Gut wrenching and sorrowful. https://t.co/wCflvNSQEa