WWF uses Twitter decision to drop iconic bird logo to highlight species …
Wildlife charity WWF Germany is being praised for its inventive use of the Twitter X logo to highlight the threat of extinction facing many of the world’s animals.
Recently, Twitter CEO Elon Musk made the bizarre choice to change the recognisable Twitter logo depicting a blue bird to a very forgettable “X” in a move that has baffled industry experts.
Since 2006, Twitter has had some variation of a blue bird as its logo and advertising company McCann Germany came up with a concept for WWF’s campaign to highlight extinction by using them.
The camping depicted the five different iterations of the Twitter logo throughout the years, from the very first logo in 2006 to the one people came to know and love in 2012 – the simple portrait of a blue bird.
Next in line was the new 2023 Twitter logo ‘X’, showing the very stark end of the classic bird Twitter logo.
Text on the image read: “Protect our wildlife before it's too late!”