How to become more popular on Twitter

It is often assumed that the popularity of social media content depends on the popularity of the author or the topic. But a team from Cornell University has found that the way a tweet is composed can play a big part too.

To work out the importance of the composition, the team took thousands of pairs of tweets on the same topic from different accounts around the world to analyse how they performed in terms of retweets and reach.

They found that one of the most effective strategies for improving a tweet’s retweetability was the inclusion of a call to action: i.e. a plea like “RT”, “retweet” or “please retweet”.

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