Android or Apple? For many this is beyond a purchase, it's a question of identity.
Jokey arguments often ensue, particularly when an Apple user needs a specific charger.
These do cut to the core of many people, a question of style (it does have an apple on the back) versus versatility and programming nerdery.
The marketing divisions know this, and so the adverts for the products become almost tribal shows of strength, firing pot shots at each other.
Samsung has a new advert, that rips into Apple like none before.
'Growing Up' shows an Apple devotee going through countless upgrades, adapters, hours spent charging, and the infamous headphone jack debacle, going from 2007 to the present day.
It documents all the usual problems and hacks iPhone fans have had to learn over the last decade: using rice to dry out a drowned iPhone, the lack of storage, the screen size.
Consumers on both sides of the great schism have reacted strongly.
Samsung in one ad took Apple back to their last 10 years and left them there https://t.co/oHvlMMgAGl— U.S Man (@U.S Man) 1509967426
Samsung with the savagery in this ad 😂 https://t.co/o0RvpCdwkn https://t.co/TPgfh9Qa2O— Marques Brownlee (@Marques Brownlee) 1509979210
Okay, on a serious note samsung's savagery lv is above 100 million Where is my energy meter 😂 https://t.co/nZGDUqkI3S— e n i g m a (@e n i g m a) 1510043942
Samsung’s latest ad is dope. Reveals the harsh reality that no one lines up for a Galaxy phone.— Uzair Ghani (@Uzair Ghani) 1509957364
Apple won't be petty like Samsung, but man if they decide to release a counter ad; absolute carnage will follow.— I stand with Elmo (@I stand with Elmo) 1510037013
@MKBHD @xysist Apple after seeing the Samsung Ad https://t.co/FrNym2rSKz— Francis Bwonda (@Francis Bwonda) 1510041338
After seeing the ad, are you an Android or an Apple fan?