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Android or Apple? For many this is beyond a purchase, it's a question of identity.
Jokey arguments often ensue, particularly when an Apple user needs a specific charger.
These do cut to the core of many people, a question of style (it does have an apple on the back) versus versatility and programming nerdery.
The marketing divisions know this, and so the adverts for the products become almost tribal shows of strength, firing pot shots at each other.
'Growing Up' shows an Apple devotee going through countless upgrades, adapters, hours spent charging, and the infamous headphone jack debacle, going from 2007 to the present day.
It documents all the usual problems and hacks iPhone fans have had to learn over the last decade: using rice to dry out a drowned iPhone, the lack of storage, the screen size.
Consumers on both sides of the great schism have reacted strongly.
Samsung in one ad took Apple back to their last 10 years and left them there https://t.co/oHvlMMgAGl — U.S Man (@U.S Man)
Samsung with the savagery in this ad 😂
https://t.co/o0RvpCdwkn https://t.co/TPgfh9Qa2O — Marques Brownlee (@Marques Brownlee)
Okay, on a serious note samsung's savagery lv is above 100 million
Where is my energy meter 😂 https://t.co/nZGDUqkI3S — e n i g m a (@e n i g m a)
Samsung’s latest ad is dope. Reveals the harsh reality that no one lines up for a Galaxy phone. — Uzair Ghani (@Uzair Ghani)
Apple won't be petty like Samsung, but man if they decide to release a counter ad; absolute carnage will follow. — I stand with Elmo (@I stand with Elmo)
@MKBHD @xysist Apple after seeing the Samsung Ad https://t.co/FrNym2rSKz — Francis Bwonda (@Francis Bwonda)
After seeing the ad, are you an Android or an Apple fan?
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