This is why people aren't reading your emails

Ever wondered why you don’t get a response to your email?

Including words such as ‘discussion’ or ‘forgotten’ in the subject line mean they have a lower than average open rate. The top words, with open rate compared to the average, are:

1. Jokes 117%

2. Promotional 70%

3. Congratulations 68%

4. Revision 67%

5. Forecast 56%

6. Snapshot 41%

7. Token 40%

8. Voluntary 39%

9. Monthly 38%

10. Deduction 35%

Source: Alchemy Worx