Picture: Kim Kardashian/Twitter screengrab

Vogue India has come under fire for putting Kim Kardashian on the cover of its magazine.

Kim Kardashian, who is of Armenian descent appeared on the cover of the March issue of the magazine, making it her seventh for Vogue.

People criticised the magazine, arguing it would have been more appropriate to feature a South Asian celebrity.

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One person pointed out that the problem wasn't just Kardashian being on the cover - it's the fact that of the main people involved in the photoshoot, none were of Indian origin either.

In May 2017 the magazine was similarly criticised for featuring Kendall Jenner on its 10th anniversary cover.

Speaking of the criticism levelled against them for the Kendall cover, Vogue had said:

In the last 10 years, Vogue India has had only 12 international covers, including Kendall Jenner in 2017.Therefore, statistically, 90 per cent of our covers are Indian! And we are proud of that. India has given the world so many beautiful faces to admire. After all, we are Vogue, an international brand, and we want to give the love back by featuring some of the best international celebrities on over covers. Occasionally!

Vogue has been contacted for comment.

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