A journalist in Mexico who was reporting on a football match lashed out at a fan after she was groped on live television.
Maria Fernanda Mora was speaking to fans outside of Guadalajara Stadium after C.D. Guadalajara beat Toronto FC in the CONCACAF Champions League on 26 April.
While she was discussing the result with two fans on camera, an over-excited fan comes up behind them and begins singing and jumping around.
More fans then join in the celebrations and the situation appears to become noticeably uneasy for Mora, who acts more and more uncomfortable as the incident progresses.
Unfortunately, the moment takes a turn for the worst as the larger fan seems to discreetly pinch Mora during the commotion, who reacts by swatting him away with her microphone.
Mora's reaction to the unsavoury incident is more than justified and has since gone viral.
Her comments afterwards highlighted the harassment and abuse that women all over the world experience on a daily basis.
She said in a statement on Twitter:
What happened to me at dawn on Thursday, happens to thousands of women every day in public spaces.
The difference is that it happened to me during a live link on television and I decided to defend myself. My reaction is what turned the fact into something viral.
'I thought, It could be an accidental rubbing because of people's pushing and I kept talking to the camera.
This guy, emboldened because I did not react and kept doing my job, put his hand between my buttocks twice more. I decided to defend myself.
I don't regret my reaction at all in my way of acting before his attack because I had previously suffered harassment in the performance of my journalistic workd.
I defended myself because women are NOT GOING TO LEAVE AND WE ARE NOT GOING TO STOP.
In response to the video, many of Mora's fellow female Mexican journalists have come out in support of her using the hashtag #UnaSomosToda, roughly translated as 'we are all one'.
This is far from the first time and, unfortunately, is unlikely to be the last time that a female journalist is subject to sexual harassment.
Earlier this year, Vera Papisova, a journalist for Teen Vogue was groped 22 times in the space of 10 hours at the Coachella music festival in California.
HT Daily Mail