French Women's World Cup ad makes gender statement with unexpected twist
An amazing video has demonstrated that football is always the “beautiful game” regardless of which gender happens to be playing it.
With the FIFA Women's World Cup fast approaching, France’s team sponsor has gone above and beyond to show its support for women’s football while making a point about sexism in the sport.
Phone company Orange has partnered with advertising company Marcel to produce a video that combats people’s prejudice against women’s football, particularly in comparison to men’s football.
Ahead of the international competition, the video cleverly used visual effects technology to change segments of play by the French women’s national team and make it appear as if it is being played by the French men’s team.
The video cleverly changed the appearance of female players, such as Estelle Cascarino and Sakina Karchaoui, to make them appear as if their actions were performed by high-profile men’s players, like Kylian Mbappé and Antoine Griezmann.