A man named John Lewis - who is frequently confused for the department store of the same name - has joked that the special effects in the new Christmas advert were the “biggest challenge” after someone mistakenly congratulated him for the ad.

Writing on Twitter, the US-based man thanked a Twitter user for their (possibly joking) misplaced praise following the release of the new campaign and tagged the correct John Lewis shop Twitter handle by way of redirection:

John Lewis has carried the heavy burden of being mistaken for the shop for years. Most recently he commented on Boris Johnson’s flat refurbishment scandal when it was reported that Carrie Johnson saw Downing Street as a “John Lewis nightmare” and he usually gives his two cents on the famous adverts.

He even explains that he is “not a retail store” in his bio, but that doesn’t stop people from thinking he is just that.

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Meanwhile, John Lewis launched its new advert yesterday - despite it being November (no, we’re not Scrooges), and everyone was delighted.

More delighted, safe to say, than when the famous shop recently pulled a home insurance advert featuring a child running around and destroying his home, after it received huge backlash.

Anyway, as John Lewis (the man) commenting on the ad once again, people found it amusing:

BRB, just changing my name to TK Maxx for the Twitter clout.

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