A man named John Lewis - who is frequently confused for the department store of the same name - has joked that the special effects in the new Christmas advert were the “biggest challenge” after someone mistakenly congratulated him for the ad.
Writing on Twitter, the US-based man thanked a Twitter user for their (possibly joking) misplaced praise following the release of the new campaign and tagged the correct John Lewis shop Twitter handle by way of redirection:
Thank you. The special effects were the biggest challenge. @johnlewisretail https://t.co/swIvvEtRoh