The Conversation (0)
Liam O'Dell
Mar 04, 2021
Cadbury have released a beer version of their famed Creme Egg chocolate but fans of the classic treat are unsure of what to make of it.
The chocolate makers teamed up with Goose Island on the “Golden Goobilee” product, which was launched in celebration of the Creme Egg’s 50th anniversary.
A description on Goose Island’s website reads:
“This egglectic blend of malted barley, oats, wheat and milk sugar provides a deliciously rich and creme-y texture, with cacao nibs and vanilla beans that lift the crème and chocolatey notes to deliver a celebratory beer that is smooth, rich and eggselently balanced.”
However, not everyone was a fan, with several Twitter users criticising Cadbury for not collaborating with a local company on the product:
@CadburyUK @GooseIslandUK Great to see aocal Birmingham company getting in touch with a local Birmingham brewery, oh wait sorry no— Green Duck Beer Co (@Green Duck Beer Co) 1614697114
@CadburyUK @GooseIslandUK The factory is literally 30 second walk from some amazing local breweries and you’ve part… https://t.co/zeZm5fKiId— Ben Haines (@Ben Haines) 1614698215
Others questioned whether it was really necessary:
@CadburyUK @GooseIslandUK https://t.co/JGIouulwBx— Steve Collins (@Steve Collins) 1614676010
@CadburyUK This is horrific https://t.co/48Lbss0Qyd— Akantia Vtuber (@Akantia Vtuber) 1614681213
@CadburyUK @GooseIslandUK Hasn’t the world been through enough lately...? 😳— Moon Unit 💙 (@Moon Unit 💙) 1614702862
Meanwhile, some were more interested in the glass featured in the advert:
@CadburyUK @GooseIslandUK Please tell me you’re selling that glass too— Adam Young (@Adam Young) 1614678163
@CadburyUK @GooseIslandUK Never mind the beer..... launch the glass pictured!!!!!— 1275gt (@1275gt) 1614772742
@CadburyUK @GooseIslandUK Looking forward to this. Would be awesome if there was a gift pack with the glass too. Gr… https://t.co/3sPcZNJckh— MrsLAG (@MrsLAG) 1614679037
The Creme Egg beer first went on sale on Wednesday, before shortly selling out.
A final release of 500 packs is due to take place at 11am on Monday.
More: Phoebe Dynevor’s modeling campaign makes me want to dress like I’m in Bridgerton - and now I can
Top 100
x