The network was floated after researchers looked into how audio and visual stimuli can make animals feel more stimulated, relaxed, or help them sleep.
DogTV’s programming will contain colours, audio frequencies, and camera alignments that will cater specifically to doggies’ senses.
The channel, which is already available in other countries, will also feature programmes for dog owners, including shows by celebrity dog trainer Laura Nativo, who will provide tips on how to live better at home with a pet, as well as programmes that provide simple recipes for dogs.
Professor Nicholas Dodman, chief scientist for DogTV, said: “DogTV is an excellent resource for dog owners to help alleviate some of the behavioural problems that can arise when dogs are left alone.
“With numbers of dog owners rising over the pandemic, and owners now returning to work, DogTV helps canines to feel relaxed and comforted until their owners return home.”
British animal trainer Victoria Stilwell said: “People think that DogTV is a bit of a weird concept at first, but when I tell them the amount of research that has gone into this – that this TV channel can help their dogs while home alone, improve their lives considerably and help with different stresses and anxieties – they get it.”
The channel begins airing on November 8.
It already broadcasts in major countries across the globe, including the US, China, and Brazil.
If overseas doggies’ reactions to the channel are anything to go by, we’re sure UK puppers will also be enthralled by the channel’s content:
@GreenishFinger @FopianoJoy She’s so sweet and just beautiful… my last dog was a gorgeous cocker spaniel, I miss hi… https://t.co/KhLX0c8UCO