“Very old lady ordered 24 boxes of cereal because it’s all she could afford. Every meal every day,” the clip read, which has now racked up almost two million views.
This comes at a time when US inflation has hit its highest since 1981. Meanwhile, the UK has reached a 30-year high.
What was supposed to be an eye-opener amid the cost of living crisis soon attracted many sceptical remarks from fellow users. "This is inaccurate," one proclaimed. "So many staples are inexpensive. One box of cereal could buy multiple packets of pasta or rice… frozen veggies, eggs."
Another suggested that "cereal is more expensive than it is noodles or mince or pasta etc."
A third declared, "I know this is a lie," adding: "Special k is 5-6 dollars a box depending on location. That’s about $130 you can buy a lot better groceries for that!"
The video creator hit back: "I'm just a delivery driver. I'm not going to lecture people on their diets. I will help if asked."