Earlier this week, a video from a NASCAR race at Alabama’s Talladega Superspeedway went viral on social media after a reporter claimed the crowd were chanting ‘Let’s go Brandon!’ when they were actually shouting ‘F*** Joe Biden.’
The awkward and quite frankly hilarious moment, occurred when NBC reporter Kelli Stavast was interviewing Brandon Brown following his victory, so you can see how easily this mistake happened.
Yet, the internet being the internet, has latched on to this unfortunate moment and created a meme out of it and as you can probably guess it’s become a favourite of the American right-wing who are using it to mock president Biden.
You’ve only got to search through Twitter or look at the replies to any of Joe Biden’s tweets to see the phrase pop up.
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Here are a few examples:
Say it loud and say it proud. #LetsGoBrandon https://t.co/J6jAk0NvDR— Matthew S. DePerno, Esq. (@Matthew S. DePerno, Esq.) 1633454523
Even Google is in on it. #LetsGoBrandon https://t.co/DWZzzO6dJp— Bitcoin Florida Gator🍊 (@Bitcoin Florida Gator🍊) 1633469616
that was fast. #LetsGoBrandon https://t.co/UjI2jgW34C— welcome to snowy championland (@welcome to snowy championland) 1633484433
Someone paged Lets Go Brandon at the Chicago airport 😎 #letsgobrandon #fjb #savage https://t.co/lERgtVnAKQ— Mrgunsngear (@Mrgunsngear) 1633709656
It's a big night for "Let's Go Brandon," the new MAGA chant. The gist is that Trump fans have been really into chan… https://t.co/6c2Vcn8x8G— Will Sommer (@Will Sommer) 1633826284
Let’s Go Brandon! https://t.co/mCSAdzEZuo https://t.co/BnBCn2MWJP— Jacek Posobiec 🇺🇸 (@Jacek Posobiec 🇺🇸) 1633804144
Let’s Go Brandon https://t.co/Cy2RJctvei— NRA (@NRA) 1633826597
Let’s go Brandon! https://t.co/fjMmOjqQ8B— baldilocks (@baldilocks) 1633800719
Some people are going to pretty epic lengths for the gag.
“Let’s Go Brandon” banner overhead https://t.co/doX0XHe6fQ— Benny (@Benny) 1633806796
Even Ted Cruz couldn’t resist getting involved.
I’d like to solve the puzzle…. #LetsGoBrandon https://t.co/Epl3TFEnob— Ted Cruz (@Ted Cruz) 1633391993
Donald Trump Jr, a man who is a living, breathing meme, inevitably got involved.
How funny you will find this depends on just how mature you are and whether you want to keep company with Trump’s MAGA gang but like all memes, it’ll soon get boring and become a cliche that somehow sticks around far too long.