Yes, it makes no sense, but the clip has so much going for it.
There’s the strangely melodramatic quote in the middle of an innocuous kids show, the music that kicks in when the two are laughing and Hacker’s facial expressions as Layfield struggles to hold it together beside him.
We know it’s excellent, even though we can’t really explain why, and the ‘normal men… innocent men’ line has become one of the most-shared memes out there.
Hacker himself shared the clip on twitter after it went viral, while Layfiend also got nostalgic by saying “that snort is when my career peaked guys”.
The internet has had a field day with it, too.
"We're just normal men" said Piglet\n"What d'you mean normal men?" asked Pooh\n""We're just innocent men" ....pic.twitter.com/WpwDNmxfZ2
— Simon Woodgate #MDANT \ud83d\udc99 (@Simon Woodgate #MDANT \ud83d\udc99)
We're just normal men. We're just innocent men.pic.twitter.com/g0l0RQLWih
I work in a prison themed escape room, and yesterday was the closest I\u2019ve ever got to breaking character in the opening speech. As I listed the crimes the group had been accused of, one of them looked at me and calmly said \u201cWe\u2019re just normal men. We\u2019re just innocent men.\u201d 10/10.
The clip starring Hacker, which is performed by puppeteer Phil Fletcher, has sparked all sorts of rumours too.
One attests to the idea that Fletcher himself was arrested during a night out in Leeds, and said these very words to a police officer.
But that’s all hogwash, as the puppeteer attested to in a clip posted to Twitter recently.
He cleared up the back story to his ‘normal men’ comment, putting to bed some rumours – and making clear there was no actual back story at all.
EXCLUSIVE! In a topical #SpraySocialMonday, Hacker's manager @Phil_Gluvets tells the TRUE story behind the @hackertdog and @LaurenLayfield "Innocent Men" clip that went viral this weekend.pic.twitter.com/Z64lF7R01j