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Mimi Launder
Jul 11, 2020

Picture:
Jenna Martin
Photographer Jenna Martin doesn't need to say anything to argue that her craft requires talent.
When faced with critics all she needs to do is hand over this collection of photos and walk away - then they'll understand.
Martin took a camera and model to Lowe's, an American home improvement store that we're sure is lovely, but doesn't exactly scream creativity and picture perfect scenery...

Writing for PetaPixel, Martin explained:
I wanted to go somewhere “ugly” by all conventional photography standards and then see what we could do with it.
Lowe’s seemed like the perfect option.
The point was to challenge ourselves.
I wanted somewhere with horrible lighting and limited backdrops. Somewhere that made.
She added:
As soon as we walked in an employee asked if they could help us and I asked, “We were just going to take a few photos, is that okay?”
He replied, 'Of course! I was just wondering why she was so overdressed for a trip to the hardware store!'
With no artificial lighting or props, Martin got shooting - starting off with the paint samples.

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Martin and her model then moved onto the lighting section.

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When they got to the aisles, they moved a cart - but moved it straight back.
Jenna said:
We’ve both spent years in the service industry, we weren’t about to leave the workers with a trashed store an hour before closing time on a Sunday night.

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And then onto the garden section.

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See more of Martin's work on Instagram and Facebook.
More: This photograph has spent 14 years capturing stunning images of the world's oldest trees
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