
A student from the University of Wisconsin-Madison decided to brave the snowy temperatures.
In a pair of shorts.
The student wore a pair of above-the-knee shorts, a short-sleeved shirt and a pair of trainers, in 17F weather, or -8C.
A photograph of him walking casually through the snow-topped streets, in what looks like a winter storm, was shared by the University of Wisconsin-Madison Twitter page with a warning about wrapping up.
Only in Wisconsin… Pro tip: *Please* bundle up, #Badgers. 🧤🧣 https://t.co/qt4y8sNnXJ— UW–Madison (@UW–Madison) 1518202144
The funny picture was picked up by people on social media and quickly received more than 1,000 likes and hundreds of retweets.
People couldn’t get enough of the brave Wisconcinite.
Others pointed out an eerie similarity with his fashion choice and the Bermuda Olympics team...
Here.
Bermuda wore shorts to the Winter Olympics in 20-degree weather — and people are loving it… https://t.co/7NpuOvQWfX— Buyers Cloud (@Buyers Cloud) 1518182495
One person shared a picture from Germany. It appears shorts in winter isn't just a thing in Wisconsin...
@UWMadison Germany, Hannover -3° last week... https://t.co/sepUEHFq7r— Pincha (@Pincha) 1518439643
But mostly, people couldn't handle it...
@UWMadison @haleighnelson1 https://t.co/pWPisY957L— Nikki (@Nikki) 1518203904
@UWMadison What’s shocking is he’s pulling it off! He doesn’t even look cold😂— Lazybones (@Lazybones) 1518215948
@UWMadison https://t.co/0GeA0HMncF— Nino SanPellegrino (@Nino SanPellegrino) 1518204012
And a campaign to find him began. #findtshirtandshortsboy
@UWMadison Not sure when this photo was taken, but the same boy was on the 80 with me this morning again in a t-shi… https://t.co/jJzqtIHu3I— Claire Holesovsky (@Claire Holesovsky) 1518208597
UW Communications Director Meredith McGlone told Channel3000:
We try to have a sense of humour and distinctive voice on social media, but we have an underlying message of be safe, bundle up, just like your mom would tell you.