“Princess Road” for The Mall, “Fertility Giant” for the Long Man of Wilmington and “Mountain Earthworm” for Hadrian’s Wall.
These are just a few suggestions from a new campaign, “Great names for Great Britain”, which asks Chinese nationals to nickname 101 UK tourist destinations, well-known culinary dishes and famous people.
The national tourist board Visit- Britain hopes to capitalise on the Chinese tradition of christening people, places and objects with literal names. Benedict Cumberbatch, for example, is affectionately known in the country as “Curly Fu” – “Curly”refers to his hair while “Fu” is the shortened Mandarin version of Holmes, from Sherlock Holmes.
Here are some names that have already been 'changed'.