Hannah Altman is a 19-year-old photography student at Point Park University who describes her recent photo essay 'And Everything Nice' as an "unflinching analysis of the standard for female beauty".
Within 24 hours of publishing the series on her Tumblr it had gone viral with hundreds of thousands of responses. "Seeing the project go viral is an important aspect of this project because sitting behind the computer screen are real girls who all relate to this issue on a personal level. What began as a personal project shot in a college dorm has turned into a relate-able and relevant statement that called the perception of beauty into question," she tells i100.co.uk.
Altman replaced the models' body fluids with glitter, which she says helps "visualize the concept of girls invariably needing to seem attractive regardless of what is actually happening in each scenario".
The project is intended to be a pictorial representation of the unreasonable female standard of beauty. By creating set-ups that would normally be considered grotesque would it not be for the glitter, the sparkle stands out because it is the only facet of the photo that is abnormal. The women models do not seem to acknowledge the glitter as something any different than natural body fluid, which supplements the idea that women have been conditioned to go to any length in order keep up an attractive appearance. The project is meant to raise the awareness of such a ridiculous standard, and to question its morality.