This Bible shop might not have understood the sign in its window

An image posted to Imgur has gone viral because of a delicious joke at the expense of a Christian bookshop.

User MitchHoover, a marine, says he walked past the shop in Emporia, Kansas, and was struck by the incongruity of a quote by Mark Twain chalked onto a piece of slate:

The best cure for Christianity is reading the Bible.

• Mark Twain

indy100 identified the picture as from the window display of the Disciple Shoppe Bible Bookstore, next to Emporia State University.

We spoke to to the owner, who said his name was Phil.

Phil told us that the quote had indeed been in the window for a few days recently, but has now been replaced:

I guess a lot of people took it as anti-Christian, as you say. We weren't trying to make a big statement though. I guess it could be understood in a variety of ways. We just thought it was interesting.