A German magazine has produced its latest edition using ink from the blood of three HIV-positive men to “break the stigma” associated with the disease.
The monthly magazine, Vangardist, asked three men who were living with the virus to donate blood, which was infused with ink and used to produce “every word, line, picture and page”, of the edition.
Around 3,000 copies have been printed for the spring edition, which was produced to rigorous safety standards according to Saatchi and Saatchi Switzerland, who led the advertising campaign.
The cover of the magazine, which goes on sale next week, states that it has been printed with the blood of HIV-positive people and that “now the issue is in your hands”.
Julian Wehl, publisher and CEO of Vangardist, said: “We believe that as a lifestyle magazine it is our responsibility to address the issues shaping society today.” The edition will coincide with the Life Ball in Vienna, one of the biggest HIV events globally.