Picture:
Picture:
Chase Zreet and charlieuniformtango screengrab

How do you stand out with your cover letter?

Countless articles and YouTube videos are dedicated to advising the job seeker on how to make their letter really pop for employers.

One man decided to do away with the traditional ‘cover letter’ format altogether.

Instead, he made a rap video.

You read that correctly: A rap video.

A copywriter called Chase Zreet really, really wanted to work with Sprite at Wieden + Kennedy in New York.

What better way to show his creativity, penchant for wordplay and love for the brand, than to put it in a song?

The video looks like a cross between Macklemore and Dad Rap, complete with a gold chain adorned with lemon and lime, and an alternating green and yellow jacket, to really stick with the brand colour.

Oh, and he did the entire three-minute video on a hover board.

But the best part is, he actually got the job!

W+K creative director Jimm Lasser tells AdFreak:

There’s too much emphasis put on portfolios, and not enough on the creative enthusiasm of a candidate.

We like it when candidates want to be at W+K for a variety of reasons, even beyond our work. All the better [sic] when they use their unique talents to demonstrate this. Chase made a great ad about himself. He persuaded us to invest in him. He won us over.

Zreet said the rap idea came to him and “just wouldn’t shut up” and thought the video “would have a better chance at landing”.

It landed. He starts in April.

You can watch the visual 'letter' below:

Keep reading...Show less
Please log in or register to upvote this article
The Conversation (0)