Amazon October Prime Day 2022: What to know about the holiday season shopping kickoff

Amazon October Prime Day 2022

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Back for a second time in 2022, Amazon has announced this year's next Prime Day dates: October 11th and 12th. The sale marks the first time the mega-retailer has offered Prime Day twice in a calendar year, but not the first time in October: The 2020 shopping year saw the retailer postpone the 48-hour sale due to pandemic-related issues, but they've since returned to the normal July schedule – until now.

So...why two in a year?

With this move, it seems as though Amazon may be positioning itself to set a new kickoff date for holiday purchasing ahead of the traditional post-Thanksgiving Black Friday sales, especially when considering the announcement coincides with similar events happening next month at Target and Overstock. Those stores' respective Deal Days (October 6-8) and Overstock Day (October 2-3) will also see Black Friday-level sales vying for the wallets of early holiday shoppers, flipping the script on the "doorbuster" style events that have started earlier and earlier every year since Black Friday became popular.

While Prime Day is a membership-driven sale exclusive to Prime subscribers (free trials are available!), Target's event is open to everyone and will allow every shopper to "find savings on hundreds of thousands of items online and in stores." Overstock will operate similarly, but those who download the store's app and sign up for email alerts will receive early-bird information.

How will this differ from July's Prime Day?

This Prime Day event is being offered in fewer countries – only 15 this time around versus more than 20 in July – and the pool of sellers who are looking to jump on the bandwagon is smaller because it's simply too much of a gamble for smaller businesses to offer these types of prices without knowing how a second Prime Day in a year will perform. Many of the deals will likely look similar to those found before, and just because there could be fewer sellers involved doesn't mean you won't see thousands of deals in every category from clothing to household goods to books to personal tech products.

How can you best prepare?

Simple: Sign up for Amazon Prime. It costs $139.99 per year or $14.99 a month, and half-off discounts are available to college students (with a valid .edu email address) and EBT, Medicaid, and select government assistance recipients.

Once you're signed up, we suggest starting your shopping lists for the holiday season. It's easy to get wrapped up in the flashy discounts offered up on the front page – and you should allot some spending for the fun stuff! – but a solid list broken down into specific categories will offer guidance and keep you from over-shooting your budget. Some suggestions:


–holiday gathering supplies

–new tech gadgets

–pet supplies

–baby gear

–winter clothing


–kitchen tools and appliances


What were the most popular products during the July sale?

There were hundreds of top performers, but we gathered the data and distilled it into this short list. Keep scrolling to see some of Amazon's best Prime Day sellers that you can expect to go on sale again on October 11th, and check back here at Wishlist every day for new exciting deals Amazon rolls out leading up to the big event.

Fire TV Stick 4K streaming device with latest Alexa Voice Remote


Fire TV Stick 4K streaming device with latest Alexa Voice Remote

The Fire TV Stick is a perpetual Prime Day favorite, so you can expect to save a few bucks when you bookmark and snag one of these on October 11th. The device allows you to stream more than a million movies and TV episodes from Netflix, Prime Video, Disney+, Peacock, and more, plus listen to millions of songs with the click of a button. Plus you can connect it to your Smart home system for a fully integrated living experience!


Ninja SP201 Digital Air Fry Pro Countertop 8-in-1 Oven


SP201 Digital Air Fry Pro Countertop 8-in-1 Oven

When air fryers gained popularity over the course of the pandemic, many expected them to be a flash-in-the-pan trend that would die out quickly with changing trends. They haven't, though, and are actually selling more than ever on big days such as Prime Day!

One of the event's regular top sellers is this Ninja 8-in-1 countertop oven that functions as / performs the following:

–air fryer

–air roaster




–bagel maker



Keep an eye out for huge savings on these handy devices on Prime Day.


SAMSUNG Galaxy Tab S7 FE 12.4” 64GB WiFi Android Tablet


Galaxy Tab S7 FE 12.4” 64GB WiFi Android Tablet

Tablets are a must-buy during a huge sale like Prime Day, and Amazon already has this top-selling model marked down by 24%. Snatch it up now to save over $100 off the regular price, or keep it in your cart and check back to see if it drops by even more in the coming days. It comes with an S Pen and multiple storage and configuration options, so click through to see which best suits your needs.

$529.99 $403.98

Amazon Smart Plug, for home automation, Works with Alexa


Smart Plug, for home automation, Works with Alexa

Another best seller during July's Prime Day was the Amazon Smart Plug, which works with any outlet to enable Alexa voice control so you can schedule lights, fans, and appliances to turn on and off automatically or control them remotely when you’re away. It's simple to use by plugging in and opening your Alexa app for setup, and the compact design keeps your second outlet free for other uses.


Olaplex Hair Perfector No 3 Repairing Treatment, 3.3 Ounce


Hair Perfector No 3 Repairing Treatment, 3.3 Ounce

If you're forever changing up your hair color, you know the damage such changes can cause. Help alleviate that with this salon-level treatment fro Olaplex that nearly 90,000 people have reviewed on Amazon alone, and see why it'll be wise to stock up on Prime Day so you're never left with straw-like strands again!

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