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Bookmaker in misguided PR stunt of the day

Posted by in offbeat

Tl;dr - "I'm not racist, look."


B*nter-loving bookmaker Paddy Power has invited Chelsea fans to "prove" they are not prejudiced by posing for photographs with a cocktail of minority groups.

Video footage last month showed Chelsea fans singing "We're racist, we're racist and that's the way we like it" and also appeared to show them preventing a black man from entering a train.

Although Chelsea has issued banning orders to those involved, the problems of racism, sexism, ableism and homophobia continue to be a problem in football.

It's unlikely that Paddy Power's publicity stunt outside Wembley is going to fix that. Needless to say, it hasn't gone down particularly well:


More: Paddy Power 'targeting' ethnic minority communities, claims fair gambling charity

More: What Chelsea has to say about its fans' offensive chanting

More: What John Terry has to say about Chelsea fans on the Paris metro

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