Young married couple Eddy Azar and Asha Jacob, from Singapore, are apparently in an open relationship.

Everything seemed to be going well until Eddy realised that Asha was having far more extra-marital success than him: he watched jealously as she matched with guy after guy on Tinder, but no tactics he tried seemed to work.

One day, Asha grabbed his phone and started swiping as if she was Eddy. To his shock, she'd got him two dates in the space of half an hour.

My wife is one of the best pickup artists I know. Or at least she is when she's wearing my face.

Growth Hacking Tinder: Eddy's Profile

Eddy is now using Asha's help to 'growth hack' Tinder, and is blogging extensively about his successes and failures, trying different pictures, opening lines and conversation topics.

Eddy said his match ratio is still "painfully low", even with Asha's help: he's swiped right more than 1,000 times to date and managed 74 matches, giving him a hit rate of seven per cent.

As with every other dating app and site on the planet, things are far more likely to take off when the woman sends the first message: according to Eddy, women who make the first move are 271 per cent more likely to plan to go on a date with you.

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