Especially given it was announced last week that videos on the gram will automatically become Reels and videos have become full screen, The Vergereported.
Now, Jenner has called on Instagram to revert back to its previous form on her Insta stories to her 360m followers as she shared another person's post that has asked for the same request.
“Make Instagram Instagram again,” the post reads. “(Stop trying to be tiktok i just want to see cute photos of my friends). Sincerely, everyone.”
"Pleaseeeeeee," Jenner added in a plea to Instagram bosses, while her sister Kim Kardashian who is also a popular figure on the app (326m followers) shared the same post and similarly begged: "Pretty please."
Kylie Jenner and Kim Kardashian urge Instagram to "stop trying to be TikTok" and go back to being a photo-sharing appInstagram/Kylie Jenner and Kim Kardashian
Though not everyone agrees that history will repeat itself as Taylor Lorenz, the Washington Post's tech columnist, noted that while Instagram has a "big problem," Jenner had more power over Snapchat and added her engagement rate on Instagram "isn't what it used to be."
\u201cAgree with @frankpallotta, IG has a big problem. I think the one difference is that Kylie had outsize power over Snapchat, being its most followed and most popular celeb user, whereas on IG she\u2019s just another celeb whose engagement rate isn\u2019t what it used to be\u201d
Now Adam Mosseri, the Head of Instagram, has responded to all the criticisms regarding the recent updates.
"There's a lot happening on Instagram right now," he said in a video.
"We're experimenting with a number of different changes to the app and so we're hearing a lot of concerns from all of you."
He went on to explain the new full-screen version of the feed is actually a test to a "few percentage of people out there" to see if a full-screen experience is "more fun and engaging," clarified it is "not yet good" so wouldn't be implemented to the rest of Instagram until it is at a "good place."
\u201c\ud83d\udc4b\ud83c\udffc There\u2019s a lot happening on Instagram right now.\n\nI wanted to address a few things we\u2019re working on to make Instagram a better experience. \n\nPlease let me know what you think \ud83d\udc47\ud83c\udffc\u201d
On a second point, Mosseri mentioned the increase in video content on Instagram.
"Now I want to be clear: we're going to continue to support photos - it's part of our heritage," he said.
"That said, I need to be honest - I do believe that more and more of Instagram is going to become video over time," as Mosseri explained how more users are posting videos to their Instagram feed and consuming more video content too "even when we stop changing anything."
So there you have it, wonder if this explanation will satisfy Jenner...
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