“More people will read this tweet and/or listen to literally an average episode of any of my podcasts than will have bought Piers Morgan’s book. This makes me slightly more at peace with the world,” someone wrote.
Since his book was published last October, Morgan left ITV’s Good Morning Britain.
Eventually, he landed a major deal with Rupert Murdoch’s NewsCorp that will include a “new global TV show,” two weekly columns and another book as a “follow up” to Wake Up.
Morgan isn’t the only prominent figure to have reportedly low book sales despite their social media presence.
US Representative Ilhan Omar’s May 2020 book, This Is What America Looks Like: My Journey from Refugee to Congresswoman, only sold a total of 26,000 copies spanning print, E-book formats, and audio, despite having 3m Twitter followers.
Justin Timberlake’s 2018 book, Hindsight: & All the Things I Can’t See in Front of Me, sold only 100,000 copies, despite having 62.6m Instagram followers.